About SalesBuddy CRM

SalesBuddy CRM is for the people who sell licensed cannabis into dispensaries — brands with field reps, sales agencies running multi-brand portfolios, and independent reps working their own book. If you move wholesale product in a regulated market, this was built for you.

SalesBuddy CRM is a commercial relationship platform built specifically for wholesale cannabis networks in Michigan and beyond. Unlike generic CRM tools, SalesBuddy is engineered around the real structure of regulated wholesale commerce — Representation Agreements, Catalogs, Opportunities, Orders, and Commissions — so every participant in your supply chain works from a single shared source of truth.

The platform serves four distinct roles in the cannabis wholesale ecosystem. Brokers and sales representatives use SalesBuddy to manage their brand representations, track territory assignments, log pipeline opportunities, plan delivery routes, and calculate commission earnings automatically. Brand owners and manufacturers publish agreement-gated product catalogs, monitor retail placements across their entire distribution footprint, and track real-time brand penetration by territory. Processors and manufacturers receive work orders, log production runs, manage regulated inventory, and view payout ledgers through a dedicated portal. Retail dispensaries browse available catalogs, submit purchase orders, and track incoming deliveries — all without needing a separate system.

At the core of SalesBuddy is the Commercial Ledger — an append-only, immutable record of every agreement, order, payment, and commission event in your network. This means you can audit any transaction, trace any commission, and reconstruct the full commercial history of any retailer relationship years after the fact.

SalesBuddy also includes map-first route planning, Google Calendar integration, Google Sheets inventory sync, automated invoice workflows, shelf-check tools for field reps, and a built-in AI insights layer — all designed for the day-to-day reality of cannabis wholesale sales in a regulated market.

The platform is built and maintained by a small team of software engineers and cannabis industry operators who have worked directly in Michigan's licensed wholesale market. Every feature is designed around actual sales workflows, compliance constraints, and the complex multi-party relationships that define regulated cannabis distribution.

SalesBuddy CRM is currently available to licensed cannabis brands, brokers, processors, and retailers operating in Michigan. To learn more about plans or request access, see our plans or contact our team.