The invisible pipeline: why text-message menus leak money
Every hour spent guessing is an hour not spent driving to a door that is ready to order.
The ghosting guessing game
Waiting days for an answer without knowing whether the buyer opened the list or is actively price-shopping your deal against another grower.
Portal password friction
Ask an inventory manager to remember a login for a vendor portal they use twice a month and they simply will not open it. They reorder from whoever sent a clear list that morning.
Stale availability
A menu that does not reflect what is actually packaged produces the worst call in the job: telling a buyer the order they just placed cannot ship.